The Ultimate Guide to Digital Advertising

Digital advertising isn’t going anywhere; in fact, there’s never been a better opportunity, nor more placement options. 

By 2025, the digital ad market is expected to exceed $500 billion. Why? 

• Digital ads can increase brand awareness by 80%
• Consumers are 155% more likely to search for brand-specific terms after being served a display ad
• Pay-per-click ads produce a 200% ROI, while generating more website visitors and conversions than search engine optimization

And that’s not all. You can now run ads:

• On screens at government agencies (e.g., the DMV); in elevators (e.g., in hospitals and office buildings) and taxis; and on gas pumps
• In apps we already use, including for work (e.g., Zoom and Outlook)
• In mobile push notifications (e.g., Uber pushing ads for other companies)
• On the packaging of products we’ve already purchased (e.g., a Honda ad on an Amazon box)
• In the background of our favorite TV shows and movies — even after they’ve been released (e.g., in Tom Clancy’s Jack Ryan)
• As popup banner ads over live TV
• Wherever we scroll on a webpage, via ‘sticky’ Google Side Rail Ads that stick to the page and follow you around

Indeed, distribution is critical to any digital marketing strategy — and digital advertising remains an essential element to reaching your target audiences. 

So, before you drop your whole digital budget on a fancy new AI director, make sure you truly understand: 

• The digital advertising landscape
• The newest and most effective types of digital advertising, as well as how they can be used to increase brand awareness, online engagement, website traffic, sales leads, high-value customers and brand ambassadors