State of Marketing Technology Summit
June 7-8, 2022 | 12 PM ET
Day 1
12:00 pm - 12:30 pm
Analyst Chat: 5 Crucial MarTech Trends
Brian Cantor -
Principal Analyst, CCW Digital Director,
CCW Digital
Philip Mandelbaum - Lead Content Analyst, CEI
Marketing and customer engagement leaders know the paramount importance of data. What better way to kick off State of Marketing Technology, therefore, then by reviewing exclusive research into the five most crucial MarTech trends for 2022 and beyond!?
Join CEI Analysts Brian Cantor and Phil Mandelbaum as they reveal the biggest challenges facing marketing leaders, technology solutions that need to be top-of-mind, the role personalization will play in the future of marketing, opportunities that are most prime for automation, steps to empowering marketing teams of the future, ways to cut through the noise in today’s increasingly crowded, digitally savvy marketplace, and tactics for using marketing outreach as a springboard for lifelong customer relationships.
12:30 pm - 1:00 pm
The Secret To Building Long-Term, One-on-One Customer Relationships
Jeff Radke -
Executive Vice President of Sales, Chief Sales Officer,
Sweetwater
All companies want to make the sale. The best organizations know not to stop there. Their goal is not to simply secure one purchase but to build lifetime relationships with customers built on trust, personalized communication, one-on-one attention, and a relentless commitment to delivering value.
Music retailer Sweetwater has cracked the code to building these relationships with its unique “Sales Engineer” program. In this session, Sweetwater Chief Sales Officer Jeff Radke will reveal how a combination of technology, human ingenuity, customer centricity, and unwavering passion make it happen. Topics include:
- Why Sweetwater adopted this unique approach to sales, marketing, and customer service
- How Sweetwater empowers team members to take on this innovative role – and why the approach is valuable in today’s competitive labor market
- How a true commitment to personalization transforms “repeat purchasers” into loyal, trusting advocates
- What data and technology drive Sweetwater’s relationship-minded sales strategy
1:00 pm - 1:30 pm
The Importance of the Real-Time Customer Experience
Jay Calavas -
Chief Innovation Officer,
Tealium
More than 70% say the majority of their CX communication is personalized, but only 15% of consumers feel the same way. What explains such a dramatic gap? More importantly, what can brands do to close the gap – and make relevant, tailored customer journeys a reality?
By challenging what you think you know – and what thought leaders like to say – about customer data, this session will reveal the answers. It will specifically reveal what it takes to harness, analyze, and leverage real-time customer insights at key moments of truth. You will be able to better understand your customers, better anticipate their needs, and better deliver exceptional experiences in all channels.
Sponsored by: Tealium
