View On-Demand: MarTech’s Role In Building A Customer-Centric Brand Reputation

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Brian Cantor
Brian Cantor
01/12/2023

State of Marketing Technology Summit is listed along with the CEI logo and dates of the event on a teal gradient.
Today’s brands do not completely differentiate themselves by product or even customer experience alone. True standouts galvanize customer bases by cultivating reputations as unique, value-driven, human-centric brands. They are organizations customers passionately want to support, as opposed to those from whom they merely want to buy. This session will reveal how modern technology and data can help companies identify and broadcast the humanity of their brands, while avoiding pote...
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