View On-Demand: MarTech’s Role In Building A Customer-Centric Brand Reputation

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Today’s brands do not completely differentiate themselves by product or even customer experience alone. True standouts galvanize customer bases by cultivating reputations as unique, value-driven, human-centric brands. They are organizations customers passionately want to support, as opposed to those from whom they merely want to buy. This session will reveal how modern technology and data can help companies identify and broadcast the humanity of their brands, while avoiding pote...

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