View On-Demand: The Secret To Building Long-Term, One-on-One Customer Relationships

All companies want to make the sale. The best organizations know not to stop there. Their goal is not to simply secure one purchase but to build lifetime relationships with customers built on trust, personalized communication, one-on-one attention, and a relentless commitment to delivering value.

Music retailer Sweetwater has cracked the code to building these relationships with its unique “Sales Engineer” program. In this session, Sweetwater Chief Sales Officer Jeff Radke will reveal how a combination of technology, human ingenuity, customer centricity, and unwavering passion make it happen. Topics include:

• Why Sweetwater adopted this unique approach to sales, marketing, and customer service
• How Sweetwater empowers team members to take on this innovative role – and why the approach is valuable in today’s competitive labor market
• How a true commitment to personalization transforms “repeat purchasers” into loyal, trusting advocates
• What data and technology drive Sweetwater’s relationship-minded sales strategy