View On-Demand: JP Kingsbury on Mastering Growth and Retention
View this session with JP Kingsbury, Director, Growth & Retention at Exiger, as he discusses how to master growth, retention and more.
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JP Kingsbury, Director of Growth & Retention at Exiger, talks to CEI Lead Content Analyst Philip Mandelbaum about the intersections among digital marketing, sales, CX and relationship management; how to optimize lead generation and conversion, as well as customer retention and upselling; and what B2C and B2B businesses can learn from each other.
This session ran as part of our Digital CX & Engagement Summit, March 2023.
