Customer Experience

5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.

Is email marketing dead? No, and your competitors are already up on the latest, ever-shifting email marketing trends. What is your email marketing strategy?

You cannot claim customer success without proof. And there is no proof without performance metrics on the 13 most important customer experience KPIs.

Exclusive research on digital CX and how brands can use customer-centric thinking, technology like ChatGPT, and actionable customer data to transform engagement.

Exiger Director of Growth & Retention talks digital CX and customer engagement with Customer Engagement Insider lead content analyst Philip Mandelbaum.

Dr. Comfort VP of Marketing talks digital CX and customer engagement with Customer Engagement Insider lead content analyst Philip Mandelbaum.

User-centered design can raise conversion rates 400%. Follow these steps to ensure your SEO strategy is up to date and doesn’t obscure the importance of UX

From data collection to content creation and from influencer marketing to AI and DEI, here are your top nine digital marketing tips for 2023 and beyond.

With ChatGPT, Google Bard and AI-powered Bing, suddenly everyone is an AI expert. Here is everything you need to know to use AI at your organization.

A successful digital engagement strategy is utterly critical to success in today’s marketplace. It enables brands to conveniently connect with customers on their preferred terms. It opens the door to...

It is easy to talk about prioritizing relationships and journeys over transactions. It is easy to trumpet the value of meaningfully connecting over merely communicating. Talk does not, however, bring...

Personalization is not about using a customer's name three times in a conversation. It is not about including their username at the top of a website or their last purchase date in the body of an email...