Digital CX & Engagement Summit
March 28-29, 2023 | 12 PM ET
Agenda Day 2
12:00 pm - 12:30 pm
Phil Burrows on Digital Strategy and Transformation
Philip Mandelbaum -
Lead Content Analyst,
CEI
Phil Burrows - Director, Head of Digital Commerce & Marketing, Consumer Home, Verizon
Phil Burrows, Director, Head of Digital Commerce & Marketing, Consumer Home, Verizon, talks to CEI Lead Content Analyst Philip Mandelbaum about the mobile, streaming and high-speed internet world and what it can teach us about digital transformation and incorporating communications, marketing, CX and sales into your digital strategy.
12:45 pm - 1:15 pm
JP Kingsbury on Mastering Growth and Retention
Philip Mandelbaum -
Lead Content Analyst,
CEI
JP Kingsbury - Director, Growth & Retention, Exiger
JP Kingsbury, Director of Growth & Retention at Exiger, talks to CEI Lead Content Analyst Philip Mandelbaum about the intersections among digital marketing, sales, CX and relationship management; how to optimize lead generation and conversion, as well as customer retention and upselling; and what B2C and B2B businesses can learn from each other.
1:15 pm - 1:45 pm
Nigel Barker on Brand-Building and CX
Philip Mandelbaum -
Lead Content Analyst,
CEI
Nigel Barker - Influencer, Branding Expert & Entrepreneur, Nigel Barker LLC & StudioNB Inc
Nigel Barker, world-famous fashion photographer and influencer, talks to CEI Lead Content Analyst Philip Mandelbaum about the integration of customer experience and digital marketing in branding, growth and retention.
