John Ward, Global Head of Customer Experience at Cigna, talks to CEI Lead Content Analyst Philip Mandelbaum about the importance of differentiating your brand and products through the delivery of consistent, “seamless end-to-end customer experiences” — using AI and automation to supplement the human touch.

Michael Nevski, Director of Global Insights at Visa, talks to CEI Lead Content Analyst Philip Mandelbaum about using research, data, AI and other marketing tech to “drive radical revenue growth” and create predictive, personalized user and customer experiences at every touchpoint throughout the customer journey — even “in a cookieless world.”