Tactical Implementation Focus Day

Tactical Implementation Focus Day: Marketing Tech Trends for 2023 and Beyond Seminar Series

12:00 pm - 12:30 pm Supercharging Your CX in the Year Ahead

Karen Naves - SVP of Global Demand Generation, Tealium

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some. Want to know how? Join Karen Naves, Tealiumโ€™s SVP of Global Demand Generation, for this lively and engaging discussion. Youโ€™ll Learn: How to develop a brandโ€™s top personas and ideal customer profiles (ICPs) Key strategies to acquire and engage the right customers Proven campaigns to retain and delight your audience Cross-sell campaigns thatโ€™ll wow the socks off of your top accounts!



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Karen Naves

SVP of Global Demand Generation
Tealium

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Brian Cantor

Principal Analyst, CCW Digital Director
CCW Digital

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Philip Mandelbaum

Lead Content Analyst
CEI

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Brooke Lynch

Deputy Divisional Director and Principal Analyst
CCW Digital