Marketing Tech Trends for 2023 and Beyond
June 26-29, 2023 | 12 PM ET
Strategy Focus Day
Strategy Day: Marketing Tech Trends for 2023 and Beyond Seminar Series
12:00 pm - 12:30 pm
Rethinking Customer Behavior In The Digital World
Brian Cantor -
Principal Analyst, CCW Digital Director,
CCW Digital
It’s not enough to know who customers are and how they feel: today’s brands must know what drives them to act. Why do they make the purchases they do? When are they serious about their threats to “take business elsewhere”? How can we proactively engage them without coming across as spamm-y? These questions and more will take center stage in this exclusive Strategy Session.
12:30 pm - 1:00 pm
John Ward on “Propelling the Growth Strategy” Through Customer Centricity and Automation
Philip Mandelbaum -
Lead Content Analyst,
CEI
John Ward - Global Head of Customer Experience, Cigna
John Ward, Global Head of Customer Experience at Cigna, talks to CEI Lead Content Analyst Philip Mandelbaum about the importance of differentiating your brand and products through the delivery of consistent, “seamless end-to-end customer experiences” — using AI and automation to supplement the human touch.
