Marketing Tech Trends for 2023 and Beyond
June 26-29, 2023 | 12 PM ET
Research Focus Day
Research Focus Day: Marketing Tech Trends for 2023 and Beyond Seminar Series
12:00 pm - 12:30 pm
Marketing Tech Trends In The Era of ChatGPT
Brian Cantor -
Principal Analyst, CCW Digital Director,
CCW Digital
How is AI technology like ChatGPT transforming the way brands engage with their customers? What can brands do to deliver highly personalized marketing in an increasingly low-touch digital world? How can brands empower their employees to meet continuously soaring customer expectations? CEI recently answered these questions in its annual Marketing Tech Trends study, and analysts Brian Cantor and Brooke Lynch will share the findings in this research session. Topics include:
- Top “pain points” preventing brands from successfully engaging with customers
- Urgent challenges brands must address with technology investments
- Biggest opportunities to use AI in the customer journey
- The true goal of personalization in the digital age
- Trend “rapidfire” covering the impact of cookies, metaverse, ChatGPT, social media, SEO, and more
12:30 pm - 1:00 pm
Michael Nevski on “Turning Data Into Dollars” with Market Insights and Marketing Tech
Philip Mandelbaum -
Lead Content Analyst,
CEI
Michael Nevski - Director of Global Insights, Visa
Michael Nevski, Director of Global Insights at Visa, talks to CEI Lead Content Analyst Philip Mandelbaum about using research, data, AI and other marketing tech to “drive radical revenue growth” and create predictive, personalized user and customer experiences at every touchpoint throughout the customer journey — even “in a cookieless world.”
