Whitepapers
Marketing Tech Trends for 2023 and Beyond Market Study
June 16 by Brian CantorWhat factors and outcomes should customer-centric brands be prioritizing? What initiatives will not only align with consumer-facing trends but boost employee happiness?
The Ultimate Guide to Mastering Social Media Marketing
June 15 by Philip Mandelbaum5 billion social media users spend 2.5 hours a day viewing content on 7 social media platforms: a massive captive audience for your social media marketing.
The Ultimate Guide to the Most Important Digital Marketing KPIs
May 08 by Philip MandelbaumMeasuring against the most important digital marketing KPIs is mission critical to any smart digital strategy. How are your marketing campaigns performing?
Thank You for Downloading: The Ultimate Guide to Email Marketing
April 24 by Philip MandelbaumIs email marketing dead? No, and your competitors are already up on the latest, ever-shifting email marketing trends. What is your email marketing strategy?
The Ultimate Guide to Employee Experience Metrics
April 21 by Philip MandelbaumHow happy are our employees? Are they productive? Efficient? Without the proper employee experience metrics and HR KPIs, the answer is: We have no idea.
The Ultimate Guide to Email Marketing
April 12 by Philip MandelbaumIs email marketing dead? No, and your competitors are already up on the latest, ever-shifting email marketing trends. What is your email marketing strategy?
The Ultimate Guide to Measuring Customer Success
April 07 by Philip MandelbaumYou cannot claim customer success without proof. And there is no proof without performance metrics on the 13 most important customer experience KPIs.
The Ultimate Guide to Digital Advertising
March 21 by Philip MandelbaumDigital advertising isn’t going anywhere; in fact, there’s never been a better opportunity, nor more placement options.
Digital CX & Engagement Market Study
March 17 by Brian CantorExclusive research on digital CX and how brands can use customer-centric thinking, technology like ChatGPT, and actionable customer data to transform engagement.
A Q&A with a Director of Growth & Retention: Part 2 of 2-Part Series
March 15 by Philip MandelbaumExiger Director of Growth & Retention talks digital CX and customer engagement with Customer Engagement Insider lead content analyst Philip Mandelbaum.
A Q&A with a VP of Marketing: Part 1 of 2-Part Series
March 10 by Philip MandelbaumDr. Comfort VP of Marketing talks digital CX and customer engagement with Customer Engagement Insider lead content analyst Philip Mandelbaum.
Why Your SEO is Useless Without Optimal UX
March 03 by Philip MandelbaumUser-centered design can raise conversion rates 400%. Follow these steps to ensure your SEO strategy is up to date and doesn’t obscure the importance of UX